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A Study on the Concept of Employee Loyalty and Engagement on the Performance of Sales Executives of Commercial Banks in GHANA
Alexander Kofi Preko, John Adjetey
Pages - 51 - 62     |    Revised - 15-05-2013     |    Published - 30-06-2013
Volume - 4   Issue - 2    |    Publication Date - May / June 2013  Table of Contents
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KEYWORDS
Loyalty, Engagement, Performance, Human Relations, Leadership Style.
ABSTRACT
This study examines inter-correlations of employee loyalty and engagement as independent variables and how they affect the performance of sales executives employed by commercial banks. The research further conceptualises the hypotheses formulated to show their individual contributions to performance. The research aims at finding out if the sales executives are really loyal to their employers since they are recruited as contract workers who do not enjoy the same opportunities and benefits as full time workers of the banks.

The study made use of triangulation research designs (exploratory and questionnaire). A purposive sampling method was adopted to sample 50 sales executives (past and present workers) from Fidelity Bank, Eco Bank and Standard Chartered Bank. The value of Cronbach’s Alpha was calculated on employee loyalty 0.804, engagement 0.707 and employee performance 0.839 to determine the reliability and validity level of the both independent and dependent variables by using the statistical package for social science, version 20.

The findings revealed that there are significant linear correlations among employee loyalty, engagement and performance. The study also showed significant positive correlations of human relation, leadership style, job content, personal development, creativity and their effect on employee loyalty. It is recommended that management of the banks should pay attention to employee loyalty and engagement in order to meet their target performance.
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Dr. Alexander Kofi Preko
Wisconsin International Univ. College - Ghana
alexpreko75@gmail.com
Mr. John Adjetey
Head of Sales Sun Electronic Ltd. Hisense Ghana - Ghana