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The Threat of Counterfeit Devices: Complicity vs Vigilance
Tirelo Modise Moepswa
Pages - 1 - 14     |    Revised - 31-12-2015     |    Published - 01-02-2016
Volume - 7   Issue - 1    |    Publication Date - January / February 2016  Table of Contents
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KEYWORDS
Consumer Sophistication, Mobile technology, Counterfeiting, Botswana.
ABSTRACT
Challenges that arise as a result of high mobile phone penetration in developing countries such as counterfeiting and increasing product complexity, have largely been tackled from the supply side. This study explores this issue from the demand side by investigating the relationship between socio-demographic characteristics and levels of Intellectual property vigilance as well as brand and quality awareness among urban mobile technology consumers in Botswana. Implications for both corporate and public policy are discussed at the end of this paper.
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Mr. Tirelo Modise Moepswa
Graduate School of Policy and Management Department of Technology and Innovative Management Doshisha University Kyoto, 602-8580 - Japan
moepswat@yahoo.com