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Toward a More Robust Usability concept with Perceived Enjoyment in the context of mobile multimedia service
Jieun Sung, Younghwa Yun
Pages - 12 - 32     |    Revised - 30-11-2010     |    Published - 20-12-2010
Volume - 1   Issue - 3    |    Publication Date - December 2010  Table of Contents
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KEYWORDS
TAM, Perceived Enjoyment, Mobile multimedia, Aesthetics, Flow, Social Presence
ABSTRACT
Mobile multimedia service is relatively new but has quickly dominated people¡¯s lives, especially among young people. To explain this popularity, this study applies and modifies the Technology Acceptance Model (TAM) to propose a research model and conduct an empirical study. The goal of study is to examine the role of Perceived Enjoyment (PE) and what determinants can contribute to PE in the context of using mobile multimedia service. The result indicates that PE is influencing on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) and directly Behavior Intention (BI). Aesthetics and flow are key determinants to explain Perceived Enjoyment (PE) in mobile multimedia usage.
CITED BY (7)  
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Miss Jieun Sung
Michigan State University - United States of America
sungji1@msu.edu
Mr. Younghwa Yun
Michigan State University - United States of America