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Research of Cruise Industry Development Bottlenecks In China
Ping Zhou
Pages - 64 - 71     |    Revised - 10-07-2014     |    Published - 10-08-2014
Volume - 5   Issue - 4    |    Publication Date - August 2014  Table of Contents
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KEYWORDS
Cruise Industry, Tourism, Bottlenecks, Countermeasures.
ABSTRACT
Cruise industry is a comprehensive new industry, which has a strong impetus to the development of other industries. In recent years, as the explosive growth in cruise market, China has become a global rapidly-growing emerging cruise market. The cruise industry has begun transiting from infancy to the development phase, in all likelihood facing a number of bottlenecks problem. In this paper, the development trend of the cruise industry is first analyzed, then the bottlenecks of cruise industry are studied and finally some reasonable countermeasures and suggestions are put forward. By perfecting policy and legal, expanding industrial chain, diversifying investment mode, cultivating the market of consumer subjects, and establishing a scientific talents training mode of enterprise, the bottlenecks of cruise industry can be solved. This will consequently promote healthy and rapid development in cruise tourism industry, and give full play to the role of joint economy.
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Dr. Ping Zhou
School of Management Shanghai University of Engineering Science Shanghai, 201600, China - China