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Evaluation of Personality Traits and Rational Behavior Relationship with TOPSIS Method
Hatice Nayman Hamamci, Selim Aren
Pages - 1 - 16     |    Revised - 27-01-2021     |    Published - 01-09-2021
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Big Five, Personality Trait, TOPSIS, Rationality.
In this study, it was aimed to determine which personality trait tends to behave most rational. In this context, the Big Five model was used while determining personality traits; and individuals' risky investment intentions, risk aversion, and objective and subjective financial literacy levels were also measured using the survey method. 649 questionnaires were collected with convenience sampling. First of all, factor analysis was performed by using SPSS Statistics program. Following the data collection and analysis process, the TOPSIS method was used to rank the tendency of personality traits to behave rationally. Calculations related to the TOPSIS method were done with Microsoft Excel. In the second stage of the study, the pleasure desire (reward system) and loss aversion, which are the main two motivations of neuro finance, were also included in the model separately and the ranking process was repeated. As a result, it was determined that individuals who tend to behave most rationally have an openness personality trait. However, it was found that when the reward system is included in the model the extroversion personality trait tends to behave most rationally, on the other hand, when the loss aversion is included, the agreeableness personality trait tends to behave most rationally.
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Mrs. Hatice Nayman Hamamci
Faculty of Economics and Administrative Sciences, Yildiz Technical University - Turkey
Professor Selim Aren
Faculty of Economics and Administrative Sciences, Yildiz Technical University - Turkey