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Value Creation in Collaborative Supply Chain Network in Automobile Industry in Karnataka
Nataraj S, N. Nagaraja
Pages - 144 - 162     |    Revised - 15-07-2012     |    Published - 10-08-2012
Volume - 3   Issue - 4    |    Publication Date - July / August 2012  Table of Contents
Value Creation, Collaborative Supply Chain, Information Sharing, Superior Collaboration
ABSTRACT Abstract Purpose : This paper aims to determine the key factors that influence the value based supply chain in the collaborative network of Automotive sector in India and the extent of information sharing in a B2B set up and its implication on business decisions in the Automobile sector. The paper makes an attempt to examine the value creation in the supply chain network of e-commerce based automobile companies. The predominant factors that influence the Collaborative practices of Automobile Original Equipment Manufacturers (OEMs) in Karnataka and their dealership network in the background of e-commerce is thoroughly examined. Design/methodology/approach : In the paper, the systemic and logical analysis of value creation expert research made over the past several years is used and statistical analysis(Exploratory Factor Analysis) has been conducted based on the survey results of perceptions of the dealers assimilated through online survey. Findings : Major empirical findings based on automobile companies’ data analysis vide Exploratory factor analysis allow stating that adoption of e-based collaborative arrangements and information sharing based on trust and long term alliance between partners enhances the value creation and results in the improvement in Supply chain management. It thus results in: Savings in cost, Timely decisions based on superior information, Better and positive relationships with Manufacturer-Suppliers and Dealers, Superior and strong collaboration, Integrated customer service and Enhancement of ultimate consumer value. Originality value: This paper has thoroughly examined the Collaborative network of the e-commerce based automobile co’s. and empirical findings suggest that the entire supply chain network has reaped the benefits of technology adoption and its impact on business results is tangible which could be evidenced in positive outcomes like improvement in Manufacturer-Supplier-Dealer co-ordination and enhancement of long term customer relations. Research limitations/implications : The presented research work confirms the positive implications of technology on value creation in the supply chain network of e-commerce based automobile companies. Research in this area highlights only the value addition in the collaborative supply chain network in select automobile co’s (OEMs) in Karnataka and their dealership network in India. Broader generalisations could be drawn using this information, by selecting a larger sample size. The future research should be made on the entire industry in the country and by bringing more co’s. and suppliers into the sampling frame. Keywords : Value creation, Collaborative supply chain, Information sharing, Superior collaboration.
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Mr. Nataraj S
University of Mysore. - India
Associate Professor N. Nagaraja
University of Mysore. - India