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Process and Content Model of CSR Decision-making - A Stakeholder Approach
Deepika Dixit, Anubha Shekhar Sinha, Rinki Shrivastava
Pages - 1 - 15     |    Revised - 30-06-2020     |    Published - 31-08-2020
Volume - 11   Issue - 1    |    Publication Date - August 2020  Table of Contents
Corporate Social Responsibility (CSR), Decision Makers, Regulations, Society, Process Model.
This paper examines the process and factors that determine the decision for taking Corporate Social Responsibility (CSR) initiatives by businesses globally. Specifically, it investigates the stages of decision making and the factors that drive the decision making in each stage. A process model of decision making is proposed based on the factors determined from literature. The model consist of four stages in which the first stage is the pre-finalization stage in which the initial reasons for carrying out the CSR initiatives are explored, second stage is the finalization stage where the reasons for carrying out CSR initiatives are finalized, third stage is the context building for acting according to those reasons and subsequently carrying forward the CSR initiatives and the last stage is the implementation and execution of CSR initiatives. The review of previous literature reveals that major studies have focused only on one aspect of CSR namely, the reasons for CSR initiatives. This study opens up the direction for studying these factors deeply, so that it can be of use and importance to the businesses who are involved in the decision making of CSR initiatives. The interdependency of factors, as explained in the study, will aid decision makers at different levels of planning and implementation stages. It provides valuable inputs for those decision makers who are planning for CSR initiatives as well as to those who are seeking solutions for unsatisfactory results of these initiatives in their organizations.
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Miss Deepika Dixit
Strategic Management Department, Indian Institute of Management, Kozhikode, 673570 - India
Professor Anubha Shekhar Sinha
Strategic Management Department, Indian Institute of Management, Kozhikode, 673570 - India
Miss Rinki Shrivastava
Organizational Behaviour and Human Resources Department, Indian Institute of Management, Kozhikode, 673570 - India

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