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COVID-19 and Its impact on the Tourism Sector and Hotel Business in Georgia
Marina Metreveli, Tinatin Dolidze
Pages - 101 - 109     |    Revised - 31-10-2022     |    Published - 01-12-2022
Volume - 13   Issue - 3    |    Publication Date - December 2022  Table of Contents
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KEYWORDS
Tourism, Hotel Business, Covid-19, Digitalization, Innovations.
ABSTRACT
The objective of the paper is to study the negative impact of COVID-19 on the Georgian Tourism sector and Hotel business. In particular, the chronology of the booking trends and the level of digitization of hotels in the pandemic and post-pandemic period; also, what impact does the coronavirus in general have on Georgia's tourism business and hotel adaptation process during crisis challenges. The research aims are to study the spread of digitalization and rapid development in the field of hospitality, in particular in the hotel business. Also, to identify tools, that have worked positively in a pandemic, at a time, when direct contact is severely restricted by regulations.

Based on the results of the research, chronological changes in hotel occupancy during the pandemic and post-pandemic periods should be identified, as well as the impact of digitization on changes in the number of employees. Accordingly, to explore innovative ways of hotel adaptation, creative and simple ways of restoring industry, world experience, and new approaches of Georgia in the post-pandemic period. We are talking about innovations that many hotels wanted to use for years, but needed a new "trigger" in the form of covid. We would like to share with you the results of our research on the Georgian experience of such an adaptation, which we connected from European analogs. We have also developed recommendations for measures to be taken to restore the hotels.
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Professor Marina Metreveli
Faculty of Business Technologies, Georgian Technical University, Tbilisi, 0160 - Georgia
metrevelimarina7@gmail.com
Miss Tinatin Dolidze
Faculty of Business Technologies, Georgian Technical University, Tbilisi, 0160 - Georgia