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Customer Adoption of Internet Banking in Mauritius
Mamode Khan Naushad, N. Emmambokus
Pages - 53 - 58     |    Revised - 01-05-2011     |    Published - 31-05-2011
Volume - 2   Issue - 2    |    Publication Date - May / June 2011  Table of Contents
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KEYWORDS
Internet Banking, Logistic, Regression Model
ABSTRACT
Internet banking offers many benefits but little research has been done about its acceptance in Mauritius. This paper aims at assessing the factors that contribute to the adoption of internet banking in Mauritius. To support our arguments, we use a logistic regression model based on a sample survey to analyze the factors that influence internet banking in Mauritius. We conclude that factors such as age, income, service usefulness, risk factor, checking account frequency and internet location are the main determinants for a person to opt for online banking
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Dr. Mamode Khan Naushad
University of Mauritius - Mauritius
n.mamodekhan@uom.ac.mu
Mr. N. Emmambokus
- Martinique